Brazil broadcast leaders assess HDR readiness for TV 3.0

Brazilian broadcast leaders reviewed the commercial supply chain for Advanced HDR by Technicolor in Shanghai as the country moves toward TV 3.0 deployment. The demo showed certified devices, chipsets and TVs already using the technology, signaling the ecosystem is closer to scalable rollout.

Why it matters: - Brazil’s TV 3.0 transition depends on more than a technical standard; it also needs devices, chipsets and certification in market-ready form. - A ready supply chain can cut integration costs for manufacturers and shorten time-to-market for operators. - Consumers could get broadcast-quality HDR over the air without relying on broadband availability.

What happened: - Representatives from SET and Mirakulo reviewed Advanced HDR by Technicolor demonstrations in Shanghai. - The visit focused on the technology’s commercial supply chain readiness for Brazil’s TV 3.0 rollout. - The delegation included Paulo Henrique Castro, Luana Bravo and Leo Carbonell of SET, along with Osamu Yamaguchi of Mirakulo. - The review followed a visit to the Advanced HDR by Technicolor Certification Laboratory run by Philips in Shanghai.

The details: - The demonstration included certified devices, integrated chipsets, commercially available televisions and set-top boxes using Advanced HDR by Technicolor. - Multiple TVs and set-top boxes were shown with the technology integrated. - The ecosystem also included integration workflows and chipset solutions. - Advanced HDR by Technicolor has already cleared technical benchmarks in Brazil’s TV 2.5 and TV 3.0 standard evaluations. - The technology also completed trials with TV Globo, Brazil’s largest broadcast network. - Philips said Advanced HDR by Technicolor is being used within TV 2.5 and TV 3.0 standards for the Brazilian market. - Advanced HDR by Technicolor is also expanding in ATSC 3.0 deployments in North America. - The company’s announcement notes broader support for broadcasters, streamers and content owners. - SET is Brazil’s national broadcast engineering society. - Mirakulo’s AstroTV NEXT middleware is the first commercial DTV+ implementation to incorporate Advanced HDR by Technicolor.

Between the lines: - The Shanghai demo is a signal that Brazil’s next-gen TV push is moving from lab validation to ecosystem readiness. - That matters because broadcast standards often stall when receivers, chips and certification lag the spec. - SET and Mirakulo framed the maturity of the ecosystem as a key step toward a scalable and interoperable HDR market. - Philips emphasized an open, interoperable and certification-backed deployment path.

What’s next: - Brazil’s TV 3.0 rollout is moving from research and development into implementation. - Network operators can begin planning HDR delivery without waiting for supply chain components to mature. - Device makers can use the certified reference chain to speed commercial launches. - Industry partners are expected to keep working on deployment and adoption in Brazil’s TV 3.0 market.

The bottom line: - Brazil now has evidence that Advanced HDR by Technicolor is not just standardized, but close to being commercially deployable at scale.