JETOUR to bring global fan festival to Rio with modded vehicles on display

JETOUR will host its 2026 Global Fan Festival in Rio de Janeiro on November 18-19, using the event to spotlight owner-built and factory-modified vehicles. The gathering matters because it ties the off-road brand’s travel-focused strategy to Brazil’s modification culture and its growing global owner base.

Why it matters: - JETOUR is using its annual owner event to deepen brand loyalty through vehicle customization, community participation and travel culture. - The Rio festival links the company’s “Travel+” strategy with Brazil’s off-road and modification scene, which could help JETOUR strengthen its identity in a key market. - The event also gives the brand a public stage to showcase factory-modified models and owner-modified builds side by side.

What happened: - JETOUR will hold the 2026 Global Fan Festival at Nilton Santos Olympic Stadium in Rio de Janeiro from November 18 to 19. - User representatives, media and KOLs from around the world are set to attend the company’s annual global user event. - The festival theme is “Journeyed by Passion.” - JETOUR says the event is designed to connect its Travel+ strategy with Brazil’s off-road and vehicle modification culture.

The details: - The festival will feature 20 vehicles modified by local Brazilian owners. - A convoy of factory-modified vehicles will tour landmarks across Rio during the event. - JETOUR will display factory-modified models including the T1 Road Knight, T2 Dark Knight, G700 Cyber and G700 Wild Knight. - The company says it has introduced more than 10 factory-modified models to date, including the T1 Dark Knight, T2 Dark Warrior and G700 Top Fire. - JETOUR says owners have contributed more than 5,000 personalized modification designs worldwide. - As of the end of September 2026, JETOUR had sold more than 2.56 million vehicles globally. - JETOUR products are sold in more than 100 countries and regions through more than 2,000 sales and service outlets. - The brand says it has more than 50 million fans worldwide. - JETOUR CLUB includes more than 300 clubs across more than 30 countries and regions, with over 30,000 core members. - Founded in 2018, JETOUR ties its Travel+ strategy to modification parts, travel gear, rest stations and community events. - JETOUR’s global R&D network spans the EU, the Middle East, Central and South America, and ASEAN. - JETOUR’s portfolio includes the T-Series for light off-road use and the G-Series for premium luxury off-road driving. - The brand says those models are built for urban commuting, family road trips, outdoor camping and long-distance travel.

Between the lines: - JETOUR is presenting customization as a core part of its owner ecosystem, not just a product feature. - Bringing the festival to Brazil suggests the company sees South America as a place where community, lifestyle branding and off-road identity can reinforce one another. - The mix of owner-built vehicles, factory builds and citywide touring is meant to turn the festival into both a brand showcase and a cultural exchange.

What's next: - The Rio gathering will give JETOUR a chance to extend its owner community ties across markets. - The company is likely to keep using fan events, modification programs and Travel+ products to grow engagement around its off-road lineup. - The festival may also serve as a template for future global owner events built around local car culture and personalization.

The bottom line: - JETOUR is betting that modding culture and owner communities can be a growth engine as much as a marketing platform.